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mHealth Apps: Potentials for the Patient – Physician Relationship

Mike Krey
School of Management and Law, Zurich University of Applied Sciences, Winterthur, Switzerland
Abstract—Digitalization is revolutionizing our healthcare system. New ways of communication and new options of information gathering are among the reasons why the healthcare is constantly changing. An upsurge can be observed in the development of health-related applications (mhealth apps). There are hundreds of new apps added to the app store every day. This makes it extremely difficult to keep an overview of all of these mhealth apps. This paper aims at providing such an overview. In this work we classify mhealth apps according to the target group patient, patient-physicians and physicians and considered also what functions the app is providing for its user. For each defined segment we have examined the potential on the market.
Index Terms—mhealth app, healthcare, segmentation, medical app, potential

Cite: Mike Krey, "mHealth Apps: Potentials for the Patient – Physician Relationship," Vol. 9, No. 4, pp. 102-109, November 2018. doi: 10.12720/jait.9.4.102-109
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