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The Comparison of Iconicity Level of Icon Arrays on Risk Perception

Sithi Wangeamsermsuk and Arisara Jiamsanguanwong
Department of Industrial Engineering, Chulalongkorn University, Bangkok, Thailand
Abstract—The icon array or pictograph has been claimed as the most effective format for health risk information presentation. Some previous study had showed that people with different level of numeracy were differently process the information from icon array, while the effect of iconicity level of icon array remained unclear. Thus, the purpose of this study was to compare the iconicity level of icon array on health risk perception in Thai people with different numeracy level. Total of 112 Thai people participated in this study. The results revealed the differences in risk perception toward different iconicity level of icon array from people with low numeracy. The pattern found in this study could be used as the design guideline and the discussion are provided.
Index Terms—visual aids, iconicity, risk perception, numeracy, decision making, risk information

Cite: Sithi Wangeamsermsuk and Arisara Jiamsanguanwong, "The Comparison of Iconicity Level of Icon Arrays on Risk Perception," Vol. 9, No. 4, pp. 97-101, November 2018. doi: 10.12720/jait.9.4.97-101
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