Abstract—By adopting social media, many organizations try to exploit new forms of marketing, interaction, relationship, and knowledge sharing. The usage of knowledge management in organizations is changing with the development of Information Technology (IT), like social media, that support the processes of knowledge sharing and knowledge creation. Information and knowledge has become an important competitive asset for hotel organizations, and the usage of social media in order to spread and gain knowledge has affected the hotel organizational structure, strategy and management. The study focuses on hotel organizations and seeks to understand how the adoption of social media supports the management of personal and collective knowledge in hotels. Results show that the hotels has employees with individual knowledge of social media but it is not spread throughout the organizations, lacking to create collective knowledge.

Index Terms—knowledge management, knowledge, individual knowledge, collective knowledge, knowledge sharing, social media, adoption, hotel organizations

Cite: Karin Högberg, "Managing Knowledge on Social Media-An Empirical Study of Social Media Adoption in Hotel Organizations," Vol. 7, No. 2, pp. 113-118, May, 2016. doi: 10.12720/jait.7.2.113-118