2025
doi: 10.12720/jait.16.1.130-143
An Outlook on the System Dynamics Approach to Boost the Adoption of Mobile Games
Hendra Dinata1,2
,
Erma Suryani3,* ,
Jerry Dwi Trijoyo Purnomo4
- 1Department of Technology Management, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia
- 2Department of Informatics Engineering, Universitas Surabaya, Surabaya, Indonesia
- 3Department of Information Systems, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia
- 4Department of Statistics, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia
- Manuscript receivedAugust 9, 2024
- revisedSeptember 3, 2024
- acceptedOctober 8, 2024
- publishedJanuary 23, 2025
Abstract
Mobile games are a platform within the video game business that developers may use to generate revenue. Acquiring many users is crucial to increasing revenue from mobile games, as these users are the ones who generate the cash. This paper not only captures the current behavior of mobile game users but, by using the System Dynamics (SD) method, we can get a more comprehensive model of how the mobile game usage system works and provide a reliable forecast regarding the future trends in mobile game adoption rates. Utilizing scenario design with optimistic and pessimistic projections can help identify strategic actions the developer can implement to enhance user acquisition for the mobile game. The scenario design in this paper indicates that the active users of mobile games might grow by 49.21% by implementing advertising campaigns, word-of-mouth techniques, heightened product awareness, establishing customer relations, and preserving product ratings, as well as by projecting a growth rate of new smartphone users of 17.78 million people annually.
Keywords
- mobile game
- user acquisition
- adoption
- System Dynamics (SD)
- scenario
How to Cite
Hendra Dinata, Erma Suryani, and Jerry Dwi Trijoyo Purnomo, "An Outlook on the System Dynamics Approach to Boost the Adoption of Mobile Games," Journal of Advances in Information Technology, vol. 16, no. 1, pp. 130-143, 2025. https://doi.org/10.12720/jait.16.1.130-143
Copyright & License
Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
