Abstract—Present day, business leaders and policy makers in ASEAN member countries have put greater emphasis on the National Digital Economy Plan due to the fact that broadband Internet connection exerts positive effects on economic and social development, both at the national and regional levels. The extent of development may vary depending on the quality and coverage of infrastructure services considered the major factor propelling the global economy. The sparseness of fixed broadband infrastructure in developing countries makes mobile broadband network have more significant positive impact, because mobile telecommunications services have already played a major role in providing Internet access for people living in various countries in the region. This paper proposes a guideline to develop the National Digital Economy Plan for Thailand. The research methodology of this paper is based on qualitative in-depth interview with many experts in various fields. The results of qualitative analysis can be used to assist policy makers in development of strategy and framework of the Thailand's Digital Economy Plan to foster social and economic benefits in the digital economy era.

Index Terms—digital economy, broadband, plan, social, economy, Thailand

Cite: Ussanee Malisuwan, Noppadol Tiamnara, and Nattakit Suriyakrai, "National Digital Economy Plan to Foster Social and Economy Benefits in Thailand," Vol. 7, No. 2, pp. 140-145, May, 2016. doi: 10.12720/jait.7.2.140-145

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