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The Impact of E-Commerce on Customers’ Purchasing Patterns in the Era of Big Data

Guanzhen Wu 1, Li Cheng 1, and Liu Dong 2
1. International School, Beijing University of Posts and Telecommunications, Beijing, China
2. School of Humanities, Beijing University of Posts and Telecommunications, Beijing, China
Abstract—E-commerce has played a significant role in economic development, particularly in contemporary China. With the rapid development of data technology and cloud computing, e-commerce has received increasing attention in recent years. Technical assistance, for instance, can help to enhance customers’ shopping experience. In this research, the researchers used the method of case studies, described the technology applied to gather information about customers’ shopping history, searching history and other behavior data and identified typical customers’ purchasing patterns in order to classify and analyze them. The analysis can be used for both marketing purposes and business decisions. Manufacturers and online shopkeepers, through data analysis and cloud computing, can forecast customers’ requirements accurately and send recommendations which can stimulate consumption. Therefore, it will be easier for customers to discover goods which can meet their needs. Finally, the researchers make suggestions for future development of e-commerce.
 
Index Terms—e-commerce, big data, case studies,purchasing patterns

Cite: Guanzhen Wu, Li Cheng, and Liu Dong, "The Impact of E-Commerce on Customers’ Purchasing Patterns in the Era of Big Data," Journal of Advances in Information Technology, Vol. 10, No. 3, pp. 109-113, August 2019. doi: 10.12720/jait.10.3.109-113
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