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ISSN:
1798-2340 (Online)
Frequency:
Monthly
DOI:
10.12720/jait
Indexing:
ESCI (Web of Science)
,
Scopus
,
CNKI
,
etc
.
Acceptance Rate:
19%
APC:
500 USD
Average Days to Accept:
135 days
Journal Metrics:
Impact Factor 2022: 1.0
3.1
2022
CiteScore
49th percentile
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Editor-in-Chief
Prof. Kin C. Yow
University of Regina, Saskatchewan, Canada
I'm delighted to serve as the Editor-in-Chief of
Journal of Advances in Information Technology
.
JAIT
is intended to reflect new directions of research and report latest advances in information technology. I will do my best to increase the prestige of the journal.
What's New
2024-03-28
Vol. 15, No. 3 has been published online!
2024-02-26
The papers published in Vol. 15, Nos. 1&2 have been registered with Crossref.
2024-02-26
Vol. 15, No. 2 has been published online!
Home
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Published Issues
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2019
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Volume 10, No. 3, August 2019
>
The Impact of E-Commerce on Customers’ Purchasing Patterns in the Era of Big Data
Guanzhen Wu
1
, Li Cheng
1
, and Liu Dong
2
1. International School, Beijing University of Posts and Telecommunications, Beijing, China
2. School of Humanities, Beijing University of Posts and Telecommunications, Beijing, China
Abstract
—E-commerce has played a significant role in economic development, particularly in contemporary China. With the rapid development of data technology and cloud computing, e-commerce has received increasing attention in recent years. Technical assistance, for instance, can help to enhance customers’ shopping experience. In this research, the researchers used the method of case studies, described the technology applied to gather information about customers’ shopping history, searching history and other behavior data and identified typical customers’ purchasing patterns in order to classify and analyze them. The analysis can be used for both marketing purposes and business decisions. Manufacturers and online shopkeepers, through data analysis and cloud computing, can forecast customers’ requirements accurately and send recommendations which can stimulate consumption. Therefore, it will be easier for customers to discover goods which can meet their needs. Finally, the researchers make suggestions for future development of e-commerce.
Index Terms
—e-commerce, big data, case studies,purchasing patterns
Cite: Guanzhen Wu, Li Cheng, and Liu Dong, "The Impact of E-Commerce on Customers’ Purchasing Patterns in the Era of Big Data," Journal of Advances in Information Technology, Vol. 10, No. 3, pp. 109-113, August 2019. doi: 10.12720/jait.10.3.109-113
6-IC335-中国
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