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Developing an Interactive Augmented Reality to Promote the Products of Local Entrepreneurs

Suwichai Phunsa
Department of Creative Media, Faculty of Informatics, Mahasarakham University, Thailand
Abstract—The implementation of Augmented Reality (AR) seems to be expanding gradually so that more retail business owners used this AR technology for marketing their online shopping as a tool to help the customers simply make their buying decision in the future and this research paper introduced an Interactive Augmented Reality model to promote the products of local entrepreneurs by creating their business cards for the customers to update the information and shop the products via their smartphones. Practically, the customer could immediately interact with their devices through the user engagement function. After that, there would be an evaluation on the local entrepreneurs’ satisfaction to see if it was possible to connect them to new product design. Finally, all comments and problems were collected for further development. 
 
Index Terms—augmented reality, shopping online, local entrepreneurs, innovation process

Cite: Suwichai Phunsa, "Developing an Interactive Augmented Reality to Promote the Products of Local Entrepreneurs," Journal of Advances in Information Technology, Vol. 10, No. 2, pp. 77-80, May 2019. doi: 10.12720/jait.10.2.77-80
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