Abstract—At present, fewer scholars pay close attention to earthquake heritage sites’s subsequent potential tourist market development, this paper select Wenchuan earthquake heritage site related important events as the object of attention from 2008 to 2015 year, using spss17.0 to statistical analysis 804 questionnaires of provincial residents, research on the subsequent focus and travel intention of Wenchuan earthquake heritage sites of provincial residents. The study found that: four subsequent focus dimensions of earthquake heritage sites include planning development and festival exhibition, Sichuan tourism marketing, post-earthquake recovery and reconstruction, earthquake memorial and geological disasters; different demographic characteristics of the residents has significant differences in four subsequent focus dimensions; before the earthquake to experience has no significant differences in four subsequent focus dimensions, after the earthquake to experience has only significant difference in planning development and festival exhibition dimensions; travel intention has a weak correlation with four subsequent focus dimensions and previous experience.This study provide suggestions for the development of Wenchuan earthquake heritage tourism, provide demonstration and reference for other areas of the earthquake heritage tourism at home and abroad.
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