Abstract—Tourism Business (TB) is the world prominent profitable industry. Development and future of the TB recognized as financial driven to increase and contributes to a country financial performance. The major concerns in current TB, information’s are mean to be overwhelming, lack of accurate information and unfiltered information that makes available through web repositories, social networks and tourists/travellers service/agencies or information centres’. Failure of Information Accuracy (IA) Assurance in TB influences, poor decision making capability among the tourists/travellers. Tourism related information’s can be improved to obtain good trust, reduce discrepancy and increase IA Assurance. As the quality of the information is vital, IA Assurance is the major research concern to ensure the only trusted and accurate information available for tourists/travellers as a guide to make a decision. This paper will address the issues of IA in TB to propose IA Assurance Practices Framework for TB to ensure a good accuracy level of information being used for decision making.

Index Terms—information accuracy, information search, travelling planning and information quality and standards

Cite: Sivakumar Pertheban, Mohd Naz'ri Mahrin, and Bharanidharan Shanmugam, "A Framework for Information Accuracy (IA) Assurance Practices in Tourism Business (TB)," Vol. 6, No. 4, pp. 207-211, November, 2015. doi: 10.12720/jait.6.4.207-211