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E-Commerce: True Indian Picture

Devendera Agarwal1, R. P. Agarwal2, J. B. Singh2, and S. P. Tripathi3
1. Shobhit University, School of CE&IT, Meerut, India
2. Shobhit University, Meerut, India
3. Institute of Engineering Technology, Department of Computer Science, Lucknow, India
Abstract—This paper gives an insight of e-commerce and highlights the present scenario of e-commerce in India. It presents the surfing pattern of Indian public to give the critical review on truth of various reports being published from time to time. It also critically analyses the e-commerce with major focus on B2C e-commerce which involves etailing.

Index Terms—e-Commerce, B2C, e-tailing, Indian Consumer, Trust

Cite: Devendera Agarwal, R. P. Agarwal, J. B. Singh, and S. P. Tripathi, "E-Commerce: True Indian Picture," Journal of Advances in Information Technology, Vol. 3, No. 4, pp. 250-257, November, 2012.doi:10.4304/jait.3.4.250-257
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