Abstract—This paper gives an insight of e-commerce and highlights the present scenario of e-commerce in India. It presents the surfing pattern of Indian public to give the critical review on truth of various reports being published from time to time. It also critically analyses the e-commerce with major focus on B2C e-commerce which involves etailing.
Index Terms—e-Commerce, B2C, e-tailing, Indian Consumer, Trust
Cite: Devendera Agarwal, R. P. Agarwal, J. B. Singh, and S. P. Tripathi, "E-Commerce: True Indian Picture," Journal of Advances in Information Technology, Vol. 3, No. 4, pp. 250-257, November, 2012.doi:10.4304/jait.3.4.250-257
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